1. Outlet Name: The kind Roastery and Brew Room, Indiranagar
Address: No 2985, 12th main road, HAL 2nd stage Indiranagar Bangalore – 560038
Landmark: Next to volt
Opening Hours: 8 am – 1 am
Phone Number: 9035045328
Google Map Link: https://share.google/THbM8yUL5f85l2pG4
Services: all day dining, breakfast, lunch, Dinner, Home Delivery, Vegetarian only, Outdoor Seating, Vegan options, Work friendly, Serve Jain food, Takeaway available, Breakfast, Stags allowed, High Tea, Kid friendly, All day breakfast, Lunch, wheelchair Accessible, Wi-Fi, Indoor seating, Gluten free options, Coffee, Dessert, Eggless Bakery.
2. Outlet Name: The Kind Roastery and Brew Room, JP Nagar
Address: No 1316/F ,18th B main road, Marenahalli, 2nd phase, J.P. Nagar, Bangalore, Karnataka – 560078
Landmark: Opposite Thirumala Temple
Opening Hours: 8 am – 1 am
Phone Number: 8861852547
Google Map Link: https://share.google/sNmGkFGTvSbXdwIcH
Services: Dinner, all day dining, breakfast, lunch , Home Delivery, Vegetarian only, Outdoor Seating, Vegan options, Work friendly, Serve Jain food, Takeaway available, Breakfast, Stags allowed, High Tea, Kid friendly, All day breakfast, Lunch, wheelchair Accessible, Wi-Fi, Indoor seating, Gluten free options, Coffee, Dessert, Eggless Bakery.
3. Outlet Name: The Kind Roastery and Brew Room, Bellandur
Address: R4, The Bay, Ground Floor, building no 8A, Eco world Sarjapur, marathalli outer ring road Bangalore – 560103
Opening Hours: 8 am – 1 am
Phone Number: 9035045330
Google Map Link: https://share.google/TvjzKF7C5zPumB4Xu
Services: all day dining, breakfast, lunch , Dinner, Home Delivery, Vegetarian only, Outdoor Seating, Vegan options, Work friendly, Serve Jain food, Takeaway available, Breakfast, Stags allowed, High Tea, Kid friendly, All day breakfast, Lunch, wheelchair Accessible, Wi-Fi, Indoor seating, Gluten free options, Coffee, Dessert, Eggless Bakery.
BRAND INFO
BRAND OVERVIEW:
The Kind Roastery & Brew Room is India first all vegetarian resto cafe and a hub that reimagines the cafe experience. Here, kindness shapes every detail, infusing cuisine, atmosphere, and connections with care offering solace and restoration in the flow of urban life. the Pillar of Kind – Kind People, Kind Planet, Kind Brews, Kind Food.
MISSION:
Crafting Spaces that Connect – To create spaces that spark energy and conversation. To craft everyday food that feels exciting and inclusive. To bring people together over brews, bites, and stories that make every visit feel alive
VISION:
A Bold New Culture of Kindness – To be a vibrant dining-led brand that represents the next generation of café culture, bold, bright, and built on connection.
PURPOSE & PROMISE
Savour Kindness. Share Community. Sustain Tomorrow – Our purpose is to show that good food and good energy belong together. Every dish and every design choice is made to lift the mood and spark interaction. Our promise is simple: every visit to The Kind will leave you charged with flavor, with laughter, and with that unmistakable feel-good rush that only a lively café can bring.
BRAND VALUES:
– Value 1: KINDNESS – This is the brand’s foundational value, expressed through “Kind Food,” “Kind Brews,” “Kind Planet,” “Kind People,” and “Kind Leadership.” It permeates every aspect of the experience from how we serve, to how we source, to how we engage with our community
– Value 2: QUALITY & INNOVATION – Demonstrated through an ingredient-forward, seasonal, mindful, and never-conventional vegetarian menu. The Kind’s commitment to quality and innovation is strengthened through strategic partnerships that align with pioneers in the food and design industries.
– Value 3: COMMUNITY & CONNECTION – Fostering intentional conversations and a sense of belonging through social sessions, collaborations, and community-driven initiatives. As a women-led company, The Kind actively supports girl-child education, blood donation camps, and pet adoption drives — extending kindness beyond the café.
– Value 4: SUSTAINABILITY & RESPONSIBILITY – Plastic-free wherever possible, with an inclusive vegetarian dining experience that is consciously cruelty-free. From biodegradable packaging to responsible sourcing, The Kind is driven by its promise to sustain the planet as much as it nourishes people.
– Value 5: THOUGHTFUL DESIGN & AMBIANCE – Guided by an “outside-in” design philosophy, creating spaces that invite the outdoors in, evoke calm, and connect guests meaningfully with their environment. Natural materials, balanced lighting, and handcrafted details create a sense of grounded warmth.
– Value 6: EMPOWERMENT – A rare women-led brand in the F&B space, founded by a solo woman entrepreneur. Women-led teams in both FOH and BOH operations reflect The Kind’s belief that leadership is strongest when it empowers from within.
BRAND PERSONALITY:
The Kind lives in motion. It’s the chatter over coffee, the laughter between bites, the energy of a space that feels good to be in. It’s not a place you retreat to, it’s a place you plug into. Here, brews fuel ideas, bites start conversations, and colours create mood. Every detail, from the way food is plated to the way music hums in the background, is designed to make people feel part of something happening. The Kind isn’t still; it’s always alive, always kind of buzzing.
BRAND VOICE:
. SIMPLE & CLEAR – Language should be straightforward and easy to understand, avoiding unnecessary jargon or overly complex phrasing.
. WARM & INVITING – He tone should evoke a sense of welcome, comfort, and genuine hospitality, mirroring the physical spaces of “The Kind”
. THOUGHTFUL & INTENTIONAL- Every message should convey a sense of purpose and care, reflecting the brand’s meticulous approach to cuisine, brews, and customer experience.
. RESTORATIVE & CALMING – The language should align with the brand’s goal of offering a sanctuary where guests can “pause, exhale, and be”.
TAGLINES:
– Primary Tagline: DEFINED BY PASSION, POWERED BY COFFEE
WHAT MAKES US UNIQUE:
.The Kind stands apart — India’s first vegetarian coffee roastery with a fully eggless bakery, where conscious dining meets exceptional craft.
. LIFESTYLE-ORIENTED VISITORS AND FAMILIES – seeking comfortable, engaging, and thoughtfully designed environments.
. DISCERNING COFFEE ENTHUSIASTS – who appreciate high-quality brews and a refined café culture.
. YOUNGER, SOCIALLY-CONNECTED PROFESSIONALS – who are attuned to contemporary experiences and mindful living.
. PET PARENTS AND GROUPS OF FRIENDS looking for welcoming and inclusive social spaces.
COFFEE & ROASTERY INFORMATION
ROASTERY DETAILS: Crafted with love from the heart of Karnataka’s impressive coffee-growing regions.
Roasting Style:
Specialty coffee roasted with precision to bring out nuanced flavours, complexity, and balance — across light to medium roast profiles depending on each bean’s natural character.
Signature Blends:-
Kind House Blend
Notes: Chocolate, caramel, smooth finish
Origin: Indian Origin, Karnataka
TEMPLATE 5: BRAND HISTORY & MILESTONES
BRAND HISTORY:
Founded On: March 2023 in JP Nagar, Bangalore, India
Founded By: Pallavii Gupta
Origin Story: The Kind began with the idea that good food doesn’t need to be fancy; it just needs to be full of life.
MILESTONES:
– Year / Event: 1st – The Kind, JP Nagar, 11th March 2023.
– Year / Event: 2nd – The Kind, Bellandur, 16th June 2024.
– Year / Event: 3rd – The Kind, Indiranagar, 18th August 2024.
